Background:

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Ask:

The One Club hosts a yearly conference that was once called Where Are All The Black people. Through the years as the conference got more popular so they removed the 'W'. But 2020 proved that there was still POC missing from this industry so the 'W' was brought back

Manifesto:

Social:

The Team:

Dinma Onyekwere & Nana Dadzie  Brand Managers

 

Alexandra Daniel, Angel Song, & Sheila Villalobos, Strategists

 

Malcolm Richardson, Copywriter 

 

Danielle Loleng & Marshal Turner, Experience Designers

 

David Ligon Art Director

When The One Club decided to bring the 'W' back they reached out to us to create some promotional materials and social posts. The goal was to draw attention to the conference and the change. We did what they asked, but we saw an opportunity to take it further.