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LipLoveLine is a makeup company specifically focused on lip care. The founder planned on launching her company and a Kickstarter campaign by the end of summer 2020. 


LipLoveLine requested a comprehensive brand identity. A logo, brand guidelines, packaging, and a crowdfunding campaign


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We helped our client build out her Kickstarter and create a comms plan to reach backers and keep them informed. She exceeded the $15,000 goal and products will begin gracing Richmond shelves Summer 2021.

The Team:

Dinma Onyekwere

Account Manager

Role Specifications: Scope Writing, Client Communication, Project Management, Strategy


Shelby Bass,

Art Director

Role Specifications: Design and Packaging

Malcolm Richardson 


Role Specifications: Manifesto, Names, Strategy, Kickstarter

Angel Song 


Role Specifications: Comms Plan, Strategy, Deck Building

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Based on this strategy we built out customer personas. Our goal was to avoid age barriers for each persona and to separate them based on their familiarity with makeup and beauty products.

We were inspired by the idea of ‘inspiring fearless self-acceptance’, which came from the Brand Purpose, and we used it to create a manifesto and names for the products.

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