Background:
LipLoveLine is a makeup company specifically focused on lip care. The founder planned on launching her company and a Kickstarter campaign by the end of summer 2020.
Ask:
LipLoveLine requested a comprehensive brand identity. A logo, brand guidelines, packaging, and a crowdfunding campaign
Strategy:
Packaging:
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Screen Shot 2021-04-08 at 9.40.20 PM
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Kickstarter:
We helped our client build out her Kickstarter and create a comms plan to reach backers and keep them informed. She exceeded the $15,000 goal and products will begin gracing Richmond shelves this summer.
The Team:
Dinma Onyekwere
Account Manager
Role Specifications: Scope Writing, Client Communication, Project Management, Strategy
Shelby Bass,
Art Director
Role Specifications: Design and Packaging
Malcolm Richardson
Copywriter
Role Specifications: Manifesto, Names, Strategy, Kickstarter
Angel Song
Strategy
Role Specifications: Comms Plan, Strategy, Deck Building